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Creating a new ticketshop, full guide

Step by step guide to setting up a new ticketshop

Updated today

What is the difference between single & recurring events?

Start by clicking "create event" on the event dashboard, this is found by clicking "Events" in the top right corner. When creating a ticket shop via WeTicket, you can choose between a one-time event or a recurring event. But what exactly is the difference?

1. Single Event

A one-time event is a unique activity that happens only once, usually on a specific date and location—such as an annual music festival.

  • Other examples include concerts or club nights.

  • These events have a unique design, description, ticket confirmation, and program.

2. Recurring Event

A recurring event is an activity that takes place regularly, such as daily, weekly, or monthly, during predefined time slots.

The activity itself remains the same, but the available dates and times vary. For example, a weekly theater performance on Friday nights.

  • Other examples include museums or ice skating rinks.

  • For recurring events, visitors select a date and time when booking.

Single event

Recurring event

🌈 Example

Concert, festival, club night

Museum visit, theater performance

🧮 Frequency

One-time, unique event

Recurring (daily, weekly, monthly)

🗓️ Availability

One-time

Flexible timeslots


After selecting a fitting event type, the event creation wizard opens. You’ll be guided step by step, with short explanations to help you fill in everything correctly.


Setting the basic settings of your event

Setting the event name, url, cover photo, location and more.

In the Basic Settings, you can edit or enter:

  • Event name

  • Shop URL (only editable during event creation)

  • Cover photo (event banner)

  • Location

  • Short description (visible on the info page)

  • Long description (visible on the info page)

  • Add text to confirmation mail (Extra information included in the confirmation mail)

Additional shop settings available:

  • Language of the ticket shop

  • Maximum tickets per order

  • Shop visibility

  • When ticket sales start

  • Delete event button


Calendar & Capacity Settings for Your Event

💡 Note: This is for single events.

In this section, you can set the following:

  • Event start date (required)

  • Event start time (required)

  • Event end date (required)

  • Event end time (required)

  • Capacity (total capacity of the event)

  • And optional: Max order limit (maximum tickets allowed per order)

For a recurring event these settings are set per time slot


Adding a time slot for recurring events

💡 Note: This is for recurring events.

  1. Click “Add Time” in the top right corner. This will open a pop-up window to create a new time slot.

  2. Add a New Time Slot

    • Set the date and time for the time slot, for example:

      • Start and end time (e.g., 10:00 - 12:00 on November 1)

      • Capacity for the time slot

  3. Save the Time Slot

    • Once you’ve configured the settings, click “Add” to make the time slot visible in your ticket shop.


Adding tickets and products

At WeTicket, you can add tickets and products to your ticket shop. Products can include merchandise, drink tokens, or parking passes. For recurring events this selection of tickets is offered for all created time slots.

Add basic details

  • Name: come up with a clear title for your ticket (required).

  • Description: optionally add a description that will be visible in the ticket shop, for example what is included or who the ticket is for.

  • Price: choose whether the ticket is free or paid and enter a price if needed (required).

Next you can click on "more options"

Here you find several options. Note that these are not required, but can be handy.

  • Service fees: Add a fee per ticket for your visitors to cover WeTicket fees or earn extra revenue. Leave it empty if you don’t want to charge extra.

  • Available amount: Set a different capacity for a specific ticket/product that deviates from the shop capacity.

  • Stop sales: Set when sales for this specific ticket or product should close. Choose a number of minutes, hours, or days before the event starts or ends.

  • Limits per order: Set the minimum number of this ticket or product that must be purchased in a single order. Useful for group tickets.

  • Visibility: Choose where this ticket can be sold—online, at the ticket counter or entrance (POS), or both.

  • VAT rate: Select a VAT rate for this ticket or product. This rate is not shown or charged in the ticketshop—it’s only for your own administration. Useful if your shop includes products with different VAT rates.


How to Add Additional Questions?

The next step is to add additional questions. This step is optional, you don't have to ask anything extra to your guests, WeTicket's checkout always asks for name and email. If you want to know more you can use this tool.

  • Click add question

    • Type your question in the text field.

    • Choose whether to make the question mandatory.

  • Select an Answer Type

    • Choose from eight different answer types (see the table below for an overview).

Answer type

Description

Example

💬 Short Text

For short written responses

“What is your profession?”

🔢 Numbers

For numerical data like a phone number

“What is your phone number?”

☑️ Single Select

Choose one option from a list

“Do you agree with the terms?”

✅ Multi select

Choose multiple options

“Which allergies do you have?”

🔽 Dropdown

Select one option from a dropdown list

“How did you find us? Choose from the list.”

📅 Date

For date input

“What is your date of birth?”

⏱️ Time

For specific time input

“What time do you plan to arrive?”

🌐 Website

For entering a URL

“What is your website address?”


Once everything is set up, your ticket shop is ready to go live and start welcoming visitors.

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