The Marketing Report shows you where your ticket buyers came from, so you can see which channels and campaigns are actually driving sales. Every event has its own report.
Where to find it
Go to your event.
Click Insights in the left menu.
Click Marketing report.
Tickets sold vs. Revenue
In the top right of the report, toggle between two views:
Tickets sold — the number of tickets attributed to each source.
Revenue — the euro value of those tickets.
These two views can tell different stories. A channel like a guestlist may show a large number of tickets sold but €0.00 in revenue, because those tickets were free — Revenue only counts what was actually paid.
Referrers
The Referrers panel shows how people reached your event page, for example:
Guestlist — tickets added via the guestlist.
Point of sale — tickets sold at the door or via a POS terminal.
Direct — visitors who came straight to the page without a tracked referrer (e.g. typed the URL, or arrived from a source that doesn't pass referrer data).
Any external site or domain that linked to your event page (e.g. a partner site).
Rows are sorted from most to least tickets/revenue, with a bar showing the relative share.
Campaign tags
The Campaign tags panel breaks sales down by UTM parameters — the tracking tags you add to links when you share your event (e.g. on social media, in an email, or in an ad). Use the dropdown to switch between:
UTM source
UTM medium
UTM campaign
UTM term
UTM content
If a sale has no UTM tag for the selected dimension, it's grouped under None. This is common for organic traffic, or for older events created before UTM tracking was rolled out — see the note below.
Filtering the report
Click any row — in either Referrers or Campaign tags — to filter the whole report down to just that value. A chip appears at the top (e.g. "Referrer: Guestlist") showing the active filter.
You can combine filters from both panels at once (e.g. Referrer: Guestlist and UTM content: None) — the report applies both together.
Remove a filter by clicking the × on its chip. Clicking the same row again does not remove the filter — you need to use the ×.
Your Tickets sold/Revenue selection and UTM dimension choice stay in place while you add or remove filters.
Sharing the report
Click Rapport delen (Share report) to open the share dialog. Toggling Rapport publiceren (Publish report) on generates a public link to the report that anyone with the link can view, without needing to log in. Turn this off again at any time to make the report private.
Note: Events created before August 7 may have incomplete marketing data. Sales made before that date can appear as "Direct" or without a campaign tag, since UTM attribution was still being rolled out at the time.