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How to work with Google Ads trackers?

Google Analytics for your ticket shop

Updated over 2 weeks ago

Before you start

  • Make sure you have admin access to your Google Analytics account

  • Make sure your Google Analytics 4 property is already created

  • Have your Measurement ID ready. It looks like G-ABCD1234

How to find your Google Analytics Measurement ID

  • Go to your Google Analytics account

  • Click Admin in the bottom left corner

  • Go to Data Streams and click on your web stream

  • At the top you will see your Measurement ID, for example G-ABCD1234

Start from your marketing settings menu

  • Log in to your WeTicket account

  • In the top right, go to your organization

  • Click Settings in the menu on the left

  • Open the Marketing tab

  • Enter your Google Analytics 4 Measurement ID here, for example G-ABCD1234

  • Click save

How does Google Analytics receive events from WeTicket

When potential customers click through your ticketshop and move through the funnel, their actions are automatically registered as events in Google Analytics 4.

This includes actions such as page views, adding tickets to the cart, starting checkout, and completing a purchase. These interactions are sent to your connected Google Analytics property so you can analyze conversions and funnel behavior.

Step in funnel

Google Analytics (GA4) Event

Page view

page_view

Add to cart

add_to_cart

Start checkout

begin_checkout

Purchase / completed order

purchase

How to test your Google Analytics events

  1. Perform actions like page view, add to cart, and purchase

  2. Confirm the events appear in real time

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