Before you start
Make sure you have access to TikTok Ads Manager.
Make sure your Pixel is already created in Events Manager.
Have your Pixel ID ready.
How to retrieve your TikTok Pixel ID
Log in to TikTok Ads Manager.
Go to Tools.
Click Events Manager.
Under Data Sources, select your Web Pixel.
Open the Pixel you want to use (Example: 1234567890123456789).
Add your TikTok Pixel ID in WeTicket
Log in to WeTicket.
Top right, open your organization.
Go to Settings.
Open the Marketing tab.
Paste your numeric TikTok Pixel ID.
Which events TikTok receives from the WeTicket ticket shop
As visitors move through your ticket shop, WeTicket can send standard TikTok events for measurement and optimization. These are the core ones that match a typical ticket funnel:
Funnel Step | TikTok Pixel Event |
Page view | PageView |
Add to cart | AddToCart |
Start checkout | InitiateCheckout |
Purchase / completed order | Purchase |
Verify your setup
Perform actions like page view, add to cart, and purchase
Confirm the events appear in real time