Before you start
Make sure you have admin access to your Meta Business Manager
Make sure your Pixel is already created
Have your Pixel ID ready
How to find your Meta Pixel:
Go to your Meta Business Suite.
Click on Business Settings.
Go to Data Sources > Pixels and click on your pixel.
The ID will be shown at the top.
Start from your marketing settings menu
Log in to your WeTicket account
In the top right, go to your organization
Click on Settings in the menu on the left
Open the Marketing tab
Enter the numeric ID of your Meta (Facebook) Pixel here, for example: 123456789012345.
How does meta receive events from WeTicket?
As potential customer click through your ticketshop, take steps in your funnel, these actions are registered as events and will be passed on to the meta pixel as events. The chart below shows what events are gathered and what they end up in meta as.
Funnel Step | Meta Event (Pixel/CAPI) |
Page view | PageView |
Add to cart | AddToCart |
Start checkout | InitiateCheckout |
Purchase / completed order | Purchase |
How to test your Meta events
Perform actions like page view, add to cart, and purchase
Confirm the events appear in real time